Catherine Ladrière

Critic
DISC Type : C

Vice President Sales & Marketing - Orthopedics at Johnson & Johnson MedTech

Canada

Overview

Catherine has no verified overview

Personality Overview

Precise

Negotiator

Information Seeker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

8-2024
Vice President Sales & Marketing - Orthopedics at Johnson & Johnson MedTech
11-2021 - 8-2024
Platform Director - Trauma - Depuy Synthes at Johnson & Johnson
2-2017 - 11-2021
Corporate Account Director at Johnson & Johnson
2-2015 - 2-2017
Strategic Account Manager at Johnson & Johnson
9-2007 - 12-2014
Area Sales Manager at Johnson & Johnson

Education

Education details unavailable from HEC Montréal
Education details unavailable from Université de Montréal

More Information

Social Presence :

Prographics :

Exp : 18 Location : Canada Job Level : Senior Designation : Vice President Sales & Marketing - Orthopedics at Johnson & Johnson MedTech
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Catherine

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Catherine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Catherine

Personality Compatibility


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