Cathy Calva Cather in

Cathy Calva Cather

Pioneer · DISC type DIS
CEO at Parallel Testing
📍 Fort Lauderdale, Florida, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
32 Years
Current Role
CEO
Job Level
Leadership
Location
Fort Lauderdale, Florida, United States
Personality Overview

How Cathy shows up

Friendly But Fast
Driven But Considerate
Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Cathy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

1-2016
CEO
Parallel Testing
11-2008 - 10-2018
CEO
Cather Consulting
9-2007 - 11-2008
Executive Vice President
Accolade LLC
9-2006 - 9-2007
Executive Vice President, Sales, Account Management and Marketing
HealthEquity
6-2001 - 9-2006
Executive Vice President
UnitedHealth Allies a UnitedHealth Group Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
Education details unavailable
University of Minnesota
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Cathy. Free, 10 seconds.