Cathy Carrington-Birch is the Chief Product Officer at Long Tall Sally, specializing in fashion for taller women. Her extensive career in the British fashion industry includes senior buying and merchandising director roles for notable brands such as Crew Clothing, Mini Boden, and Hobbs London.
She is a strong advocate for perfecting product fit, stating that a brands technical team should be "obsessed about fit" to properly serve its specific customer base.
Cathy Carrington Birch
Chief Product Officer at Long Tall Sally
London, England, United Kingdom
Overview
Topics They Care About
Niche Apparel Markets
As CPO of Long Tall Sally, she is focused on product strategy for the underserved tall women's fashion segment, believing they deserve the same level of choice.
Customer-Centric Fit
She has publicly emphasized the importance of being "obsessed about fit" and utilizing technical teams and fit models to perfect garments for the target customer.
Fashion Merchandising
Her career is built on senior buying and merchandising roles at major UK retailers, demonstrating deep expertise in product selection and commercial strategy.
Media Appearances
Cathy has no verified media appearances
Work History
Chief Product Officer at Long Tall Sally
Education
Cathy has no verified education history
More Information
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Location : London, England, United Kingdom
Job Level : Leadership
Designation : Chief Product Officer at Long Tall Sally
