Cathy Carrington Birch
Chief Product Officer at Long Tall Sally
📍 London, England, United Kingdom
Cathy Carrington-Birch is the Chief Product Officer at Long Tall Sally, specializing in fashion for taller women. Her extensive career in the British fashion industry includes senior buying and merchandising director roles for notable brands such as Crew Clothing, Mini Boden, and Hobbs London.
She is a strong advocate for perfecting product fit, stating that a brands technical team should be "obsessed about fit" to properly serve its specific customer base.
Read the full overview →Current Role
Chief Product Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview
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Priorities
Topics Cathy cares about
Niche Apparel Markets
As CPO of Long Tall Sally, she is focused on product strategy for the underserved tall women's fashion segment, believing they deserve the same level of choice.
Customer-Centric Fit
She has publicly emphasized the importance of being "obsessed about fit" and utilizing technical teams and fit models to perfect garments for the target customer.
Career
Work history
Chief Product Officer
Long Tall Sally
In the press
Media appearances
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Education
Cathy has no verified education history
Social presence
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