Cathy Dawson

Evaluator
DISC Type : cds

Founder at FDI LEADERS Network

London, England, United Kingdom

Overview

Cathy is an accomplished founder and entrepreneur specializing in Foreign Direct Investment (FDI). She founded the exclusive FDI LEADERS NETWORK, a private club for CEOs of global investment and economic development agencies to confidentially share insights. Her career includes building and selling an FDI-focused events firm and a secondment with the UNs Division on Investment & Enterprise.

Deeply loyal and community-oriented, Cathy recently spearheaded a fundraising effort for a close college friend whose home, a boat, was destroyed in a hurricane in the Caribbean. This action highlights her commitment to her personal network and her willingness to leverage her connections to support others in times of crisis.

She spent six months on secondment in Geneva, working with the United Nations Conference on Trade and Development (UNCTAD), contributing to global investment and enterprise initiatives.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

CEO-Level Networking
Her primary venture is founding and running an exclusive, confidential network for C-level executives from investment promotion and economic development agencies worldwide.
Foreign Direct Investment
Her entire career is built around FDI, from founding a specialist events firm to her current role connecting global FDI leaders and a past secondment with the UN.
Global Investment Trends
Her work and public statements focus on helping investment leaders adapt to new challenges that are constantly reshaping global investment and maintaining effectiveness.

Media Appearances

Cathy has no verified media appearances

Work History

11-2019
Founder at FDI LEADERS Network
2-2013 - 5-2015
President, Conway Events at Conway
1-2003 - 1-2013
President & CEO at Red Hot Locations

Education

Cathy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at FDI LEADERS Network
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cathy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cathy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cathy

Personality Compatibility


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