Cathy Higgins

CEO/CFO at BoulderCentre for Orthopedics

📍 Boulder, Colorado, United States

Cathy Higgins is a highly accomplished healthcare executive with over 30 years of experience, currently serving as the dual CEO and CFO for BoulderCentre for Orthopedics. Her expertise is grounded in a Masters in Health Administration and a BBA in Accounting from the University of Notre Dame.

Her unique combined role as both CEO and CFO highlights her capability to seamlessly integrate clinical and financial operations management.

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Experience

37 Years

Current Role

CEO/CFO

Location

Boulder, Colorado, United States

Personality Overview

How Cathy shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Cathy cares about

Healthcare Leadership

With over 30 years as a practice management executive and her current role as CEO, she is a long-standing leader in the healthcare industry.

Financial Operations

As CFO and holding a BBA in accounting, she has deep expertise in managing the financial health and strategy of healthcare organizations.

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Career

Work history

4-2016

CEO/CFO

BoulderCentre for Orthopedics

8-1999 - 4-2016

Executive Director

Boulder Valley IPA

1-1994 - 8-1999

Senior Director

VHA

8-1982 - 11-1987

Senior Auditor

Aurthur Andersen & CO

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1989 - 1992

MSHA

University of Colorado Denver

BBA accounting

University of Notre Dame

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Emphasise more on facts and measurable benefits

DON'T

Avoid rushing them, be polite and patient

Emphasize on objective proof of ROI, help them do a thorough evaluation

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

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When writing an email

Subject: Objective

Length of mail: Short

Salutation: Yes ( Something usual). Greeting: No. Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: None or formal. Overall messaging: Focused on allaying doubts and ROI

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Negotiating and closing

The secret to closing Cathy fast: Confidence that the product provides ROI, effective pricing and process adherence matter the most to them. 

How fast will Cathy move? They can move at a reasonable pace while making their decisions if they have the necessary information. 

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