Cathy Leonard in

Cathy Leonard

Questioner · DISC type c
Executive Director of Marketing and Operations (Penn State Alumni Association) at Penn State University
📍 University Park, Pennsylvania, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Executive Director of Marketing and Operations (Penn State Alumni Association)
Job Level
Senior
Location
University Park, Pennsylvania, United States
Personality Overview

How Cathy shows up

Cautious & Analytical
Value Seeker
Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Cathy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2019
Executive Director of Marketing and Operations (Penn State Alumni Association)
Penn State University
8-2017 - 3-2019
Associate Director of Membership Marketing (Penn State Alumni Association)
Penn State University
1-2011 - 8-2017
Staff Marketing Communications Specialist
Minitab
7-2008 - 12-2010
Senior Marketing Communications Specialist
Minitab
6-2005 - 7-2008
Senior Marketing Operations Specialist
Minitab
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
5-2025
Master of Strategic Management and Executive Leadership
Penn State Smeal College of Business
12-2024
Graduate Certificate
Penn State Smeal College of Business
12-2023
Graduate Certificate
Penn State Smeal College of Business
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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