Sara Dommer

Questioner
DISC Type : c

Assistant Professor of Marketing at Penn State University

University Park, Pennsylvania, United States

Overview

Sara has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sara has no verified topics they care about

Media Appearances

Sara has no verified media appearances

Work History

7-2020
Assistant Professor of Marketing at Penn State University
6-2012 - 5-2020
Assistant Professor of Marketing at Georgia Institute of Technology - Scheller College of Business
9-2009 - 5-2012
Instructor of Marketing at University of Pittsburgh - Katz Graduate School of Business
9-2005 - 7-2007
Account Executive at Jampole Communications

Education

2007 - 2012
PhD from University of Pittsburgh Joseph M. Katz Graduate School of Business
2001 - 2005
BS from Penn State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : University Park, Pennsylvania, United States Job Level : Junior Designation : Assistant Professor of Marketing at Penn State University
URL has been copied!

Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sara

Personality Compatibility


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