Cathy Munro

Evaluator
DISC Type : sdc

Farm Social Enterprise Manager at Summer Street

Westville, Nova Scotia, Canada

Overview

Cathy Munro is an award-winning entrepreneur who founded Bramble Hill Farm, one of eastern Canadas largest microgreen growers. She also serves as the Farm Social Enterprise Manager at Summer Street Farm, focusing on creating meaningful employment. She holds a Bachelor of Applied Science from the University of Manitoba and previously worked in fisheries science.

Outside of her professional life, Cathy identifies as an endurance athlete, participating in CrossFit competitions. Her other interests are diverse and include organic living, self-sufficiency, and breeding CKC registered Labrador Retrievers. She is passionate about healthy eating as a form of self-care and connecting community through local food.

Cathy developed an innovative "grow your own" microgarden kit that led her to pitch on the television show Dragons Den.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Agricultural Innovation
Developed award-winning 'Micro Garden' DIY kits to make fresh greens more accessible and even pitched the product on Dragon's Den.
Social Enterprise
Manages the Summer Street Farm social enterprise, which is designed to strengthen local food security while creating meaningful employment for participants.
Local Food Security
Her work with both Bramble Hill Farm and Summer Street is centered on growing and supplying fresh, local food within her Nova Scotia community.

Media Appearances

Summer Street Farm takes root. Featured in Pictou Advocate

See Now

Work History

8-2024
Farm Social Enterprise Manager at Summer Street
6-2017
Chief Executive Officer at Bramble Hill Farm - Canada
5-2017 - 6-2023
President at Bramble Hill Farm Inc.
1-2014 - 3-2023
Company Owner at Bramble Hill Farm CANADA
1-2011 - 1-2014
Fisheries Tech at Government of Nova Scotia

Education

2001 - 2005
Bachelor of Applied Science - BASc from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 15 Location : Westville, Nova Scotia, Canada Job Level : Middle Designation : Farm Social Enterprise Manager at Summer Street
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cathy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cathy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cathy

Personality Compatibility


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