Cathy Ralston

Energizer
DISC Type : I

General Manager & Marketing Coordinator at GolfVisions

Greater Chicago Area, United States

Overview

Cathy has no verified overview

Personality Overview

Imaginative

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

5-2019
General Manager & Marketing Coordinator at GolfVisions
9-2007 - 5-2019
Director of Marketing & Communications at GolfVisions
10-2007 - 7-2009
Communications Consultant at Big Hollow School District
3-1999 - 2-2006
Editor at Midwest Association of Golf Course Superintendents
8-1999 - 11-2005
Editor at Chicago District Golf Association

Education

1986 - 1990
BS from Northwestern University
1991 - 1993
Creative writing from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Senior Designation : General Manager & Marketing Coordinator at GolfVisions
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cathy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cathy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cathy

Personality Compatibility


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