Cathy You

Enthusiast
DISC Type : i

Senior Vice President, Head of Global Division at Aqara at Aqara

New York, New York, United States

Overview

Cathy You is the Senior Vice President and Head of the Global Division at Aqara, leading global business and strategy. Educated at Harvard Business School and Cornell University, her career spans finance, investment banking at Citi and J. P. Morgan, data analytics at Razorfish, and strategy at Samsung before joining the smart home technology sector.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Smart Home Evolution
Frequently speaks on the future of smart homes, emphasizing AI, ambient intelligence, and seamless integration to create environments that anticipate and adapt to user needs.
IoT Interoperability
Vocal about the importance of industry standards like Matter and Thread to ensure devices from different brands work together, reducing vendor lock-in for consumers.
Spatial Intelligence
Views spatial intelligence, using advanced sensors and AI-driven insights for contextual automation, as the next frontier in smart home and building technology.

Media Appearances

The Faces Behind Some of Your Favorite Brands – Cathy You of Aqara Smart Home Products. Featured in Medium (Authority Magazine)

See Now

Work History

3-2019
Senior Vice President, Head of Global Division at Aqara at Aqara
8-2018 - 3-2019
Deputy Chief of Staff / Senior Manager, Strategy & Transformation at Samsung Electronics America
6-2017 - 8-2017
MBA Summer Intern, Strategic Planning at Samsung Electronics America
1-2016 - 6-2016
Associate Director, Data Sciences (Analytics) at Razorfish
4-2014 - 1-2016
Manager, Data Sciences (Analytics) at Razorfish

Education

2016 - 2018
Master of Business Administration (M.B.A.) from Harvard Business School
Bachelor of Arts from Cornell University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Head of Global Division at Aqara at Aqara
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cathy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Cathy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cathy

Personality Compatibility


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