Cathy Yurchick

Energizer
DISC Type : I

Director of Sales at KOI Education

Greater Phoenix Area, United States

Overview

Cathy Yurchick is the Director of Sales at KOI Education, specializing in the ed-tech sector for K-16 enterprise accounts. She has extensive experience in both the private and public sectors, with skills in negotiation, account management, and utilizing CRM tools like Salesforce and HubSpot to achieve sales goals.

During her time at Glendale Community College, Cathy was actively involved in student government, serving as the appointed secretary and as the sports editor for the school newspaper, "El Tiempo Pasando".

She has a long and focused history in the educational technology and publishing industry, having held senior roles at major companies like Pearson and Houghton Mifflin Harcourt.

Personality Overview

Believer

Big Picture Person

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Ed-Tech Sales
Her entire career is dedicated to sales of educational software, hardware, services, and networking for the K-16 market.
Client Relationships
Her professional summary emphasizes a focus on customer service and building long-term, successful relationships with clients.
Student Success Initiatives
Her current company, KOI Education, focuses on evidence-based practices for positive academic, behavioral, and social student achievements.

Media Appearances

Cathy has no verified media appearances

Work History

10-2020
Director of Sales at KOI Education
5-2016 - 11-2020
Area Sales Manager at Imagine Learning
4-2015 - 5-2016
Senior Account Manager at Houghton Mifflin Harcourt (formerly Scholastic)
10-2006 - 5-2016
Senior Account Manager at Pearson
2002 - 2005
Account Manager at Black Box Network Services (frmly: NextiraOne LLC)

Education

Cathy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Phoenix Area, United States Job Level : Mid-senior Designation : Director of Sales at KOI Education
URL has been copied!

Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cathy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cathy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cathy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.