Catrin Reyes

Observer
DISC Type : ci

Art Director at FCB Chicago

Chicago, Illinois, United States

Overview

Catrin Reyes is an Art Director at FCB Chicago, where she contributes to the creative development and concepting of retail and social media content. An experienced photographer and graduate of Columbia College Chicago, she was recognized as one of the AAFs Most Promising Multicultural Students in 2020.

Outside of her professional work, Catrin is a creator, dog lover, and plant enthusiast. She holds strong opinions on culinary matters, such as not believing in breakfast for dinner, and has a keen interest in the extraterrestrial.

Unique fact: She is a firm believer in aliens.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Creative Art Direction
Her career is centered around art direction, from Junior Art Director to her current role, focusing on concepting for retail assets, email campaigns, and paid social media.
Brand Strategy
Ensures all creative deliverables align with brand standards and meet both creative and business objectives for her clients.
Multicultural Advertising
Recognized as one of the American Advertising Federation's Most Promising Multicultural Students, reflecting a passion for diversity in the industry.

Media Appearances

Catrin has no verified media appearances

Work History

11-2022 - 12-2025
Art Director at FCB Chicago
5-2022 - 11-2022
Art Director at The Bloc
11-2020 - 5-2022
Junior Art Director at The Bloc
12-2014 - 11-2020
Project Manager assistant + Head Contract Photographer at MAP Strategies LLC
5-2020 - 8-2020
MAIP 2020 Fellow at 4A's

Education

2018 - 2020
2nd Bachelor's degree from Columbia College Chicago
2011 - 2013
Bachelor of Fine Arts - BFA from Columbia College Chicago

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chicago, Illinois, United States Job Level : N/A Designation : Art Director at FCB Chicago
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Insights For Selling To Catrin

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catrin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Catrin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Catrin move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Catrin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Catrin

Personality Compatibility


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