Cecilie Davidsen

Critic
DISC Type : C

Senior Marketing Specialist at Mind Energy

Copenhagen, Capital Region of Denmark, Denmark

Overview

Cecilie is a digital marketing generalist with over a decade of experience in complex technical industries. She specializes in developing customer-centric marketing strategies and turning them into impactful campaigns that generate valuable leads. She holds a Masters Degree from Roskilde University and recently played a key role in a major corporate rebrand.

Colleagues describe Cecilie as smiling, dedicated, and incredibly competent within marketing, noting her positive attitude and willingness to help others across the company.

She was an integral part of the team that rebranded Energi Danmark to Mind Energy, a rare and significant project for any marketer.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Lead Generation
Her experience focuses on turning marketing activities into measurable sales pipeline growth, having previously increased marketing's contribution by 20% yearly.
Marketing Automation
Developed automated lead nurturing programs based on buyer journeys and online behavior, which generated over 600 sales-ready leads in their first year at a previous company.
Corporate Rebranding
Recently involved in the major strategic project of renaming and rebranding Energi Danmark to Mind Energy, which she described as a "dream job for a marketer".

Media Appearances

Cecilie has no verified media appearances

Work History

9-2024
Senior Marketing Specialist at Mind Energy
8-2020 - 8-2024
Senior Campaign Manager at GlobalConnect
1-2018 - 4-2020
Content Manager at PLM Group
9-2013 - 12-2017
Marketing Specialist at PLM Group
1-2012 - 8-2013
Marketing Assistant at PLM Group

Education

Master's Degree from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Junior Designation : Senior Marketing Specialist at Mind Energy
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Insights For Selling To Cecilie

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cecilie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cecilie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cecilie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cecilie

Personality Compatibility


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