Dorthe Rømer Frost

Critic
DISC Type : C

SVP, Brand, People & Sustainability at Mind Energy

Copenhagen, Capital Region of Denmark, Denmark

Overview

Dorthe Rømer Frost is the SVP of Brand, People & Sustainability at Mind Energy, guiding the companys strategic branding and cultural development. With an MBA from Copenhagen Business School, she has extensive experience in customer experience and leading digital transformation for major organizations like Ørsted and GlobalConnect, particularly through periods of significant change.

She recently led the major corporate rebranding of Energi Danmark to Mind Energy, a project she describes as a strategic step to unify the companys Nordic identity and reflect its market position, culture, and leadership.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Corporate Rebranding
She was central to the recent rebranding of Energi Danmark to Mind Energy, viewing it as a celebration of its people, not just a marketing exercise.
People-Centric Leadership
Believes that a company's success rests on its people, stating that their competencies and teamwork are the true driving force behind delivering on strategy.
Corporate Sustainability (ESG)
Her role directly includes responsibility for Sustainability and ESG, aligning the company's brand and operations with the ongoing energy transition.

Media Appearances

Dorthe has no verified media appearances

Work History

12-2023
SVP, Brand, People & Sustainability at Mind Energy
3-2020 - 12-2023
Director, Nordic BtB Marketing & Communication at GlobalConnect
Head of Marketing and Online, Marketing Director at Ørsted
Marketing Manager at Kuoni Group
Vice President Marketing at De Gule Sider

Education

2010 - 2010
Online Marketing Strategy from IMD
1984 - 1991
Master of Business Administration (M.B.A.) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : SVP, Brand, People & Sustainability at Mind Energy
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Insights For Selling To Dorthe

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dorthe is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dorthe

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dorthe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dorthe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dorthe

Personality Compatibility


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