Celia Kakitani in

Celia Kakitani

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Ad Sales Director Brazil at Paramount
📍 São Paulo, São Paulo, Brazil

Celia Kakitani is the Ad Sales Director for Brazil at Paramount, with extensive experience leading sales operations across Latin America for major media companies like Tastemade. She is an alumna of ESPM and a recognized industry expert, recently serving as a juror for the Effie Awards Brasil.

Outside of her demanding career, Celia shows a strong passion for major cultural and sporting events. She follows prominent award shows like the MTV Video Music Awards and is particularly enthusiastic about Latin American football, specifically expressing a passion for the Copa Libertadores tournament.

She was selected as a jury member for the 2025 Effie Awards, a prestigious honor recognizing advertising effectiveness.

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Experience
26 Years
Current Role
Ad Sales Director Brazil
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Celia cares about

Ad Sales Leadership
Leads the ad sales department for Paramount in Brazil and previously managed all of Latin America for Tastemade, demonstrating consistent leadership in media sales.
Connected TV (CTV)
As a featured speaker on a recent Comscore webinar, she discussed data and consumption habits surrounding CTV in Brazil, indicating expertise in this emerging area.
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Career

Work history

2-2024
Ad Sales Director Brazil
Paramount
9-2023 - 1-2024
Diretora Comercial
Bufalos
6-2021 - 8-2023
Chief Executive Officer
Spray Media
2-2021 - 6-2021
Senior Management Consultant
Spray Media
12-2017 - 2-2021
Head of Sales and Brand Partnerships Latam
Tastemade
In the press

Media appearances

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Education
1994 - 1998
Bachelor's degree
ESPM Escola Superior de Propaganda e Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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