Chad F. Sorensen, CHAM, ISHC

Questioner
DISC Type : c

Managing Director & Chief Executive Officer at CHMWarnick

Beverly, Massachusetts, United States

Overview

Chad Sorensen is the CEO of CHMWarnick, the leading hotel asset management and advisory firm. With over 25 years of experience, he is a prominent industry leader, serving as 2025 President of the Hospitality Asset Managers Association (HAMA) and Chair Emeritus of the International Society of Hospitality Consultants (ISHC).

He is one of the first people globally to earn the coveted Certified Hotel Asset Manager (CHAM) designation and has co-chaired the industrys preeminent study on capital expenditures.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Hotel Asset Management
As CEO of a top advisory firm, his focus is on maximizing hotel value and proactively increasing returns on behalf of owners worldwide.
Operational Profitability
He frequently discusses strategies to combat rising labor costs and inflation, emphasizing the need to preserve margins and drive bottom-line performance for hotel owners.
Hospitality Investment
He advises a wide range of clients, from sovereign wealth funds to individuals, on adapting investment strategies in turbulent capital markets.

Media Appearances

CHMWarnick CEO says hotel owners actively changing brands, operators. Featured in CoStar

See Now

Work History

7-2023
Managing Director & Chief Executive Officer at CHMWarnick
7-2023 - 7-2023
Managing Director & Chief Executive Officer at CHMWarnick at CHMWarnick
6-2019
Managing Director & Chief Operating Officer at CHMWarnick
2015
Principal at CHMWarnick
1-2001 - 2015
Partner at Warnick + Company, LLC

Education

Real Estate & Management from Harvard Business School
Finance & Management from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 31 Location : Beverly, Massachusetts, United States Job Level : Leadership Designation : Managing Director & Chief Executive Officer at CHMWarnick
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Insights For Selling To Chad F.

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad F. is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chad F.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chad F. move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chad F. take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Chad F.

Personality Compatibility


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