Chad Pennell

Initiator
DISC Type : Di

Senior Director of Enablement at Buildertrend

Greater Charlottesville Area, United States

Overview

Chad has no verified overview

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Chad has no verified topics they care about

Media Appearances

Chad has no verified media appearances

Work History

1-2025 - 2-2026
Senior Director of Enablement at Buildertrend
10-2022 - 2-2025
Senior Director of Operations at CoConstruct
4-2021 - 10-2022
Director Of Training at CoConstruct
1-2020 - 4-2021
Manager of Training at CoConstruct
1-2016 - 10-2017
Team Loan Originator at PrimeLending

Education

2001 - 2005
Education details unavailable from Liberty University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Charlottesville Area, United States Job Level : N/A Designation : Senior Director of Enablement at Buildertrend
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Chad

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Chad take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Chad

Personality Compatibility


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