Chander Rellan Jr., JD

Commander
DISC Type : D

Co-Founder at Relladi, LLC

McLean, Virginia, United States

Overview

Chander is a fractional CMO and COO, and the founder of Asha Enterprises, Inc., specializing in growth for law firms. His career began in IT before venturing into hotel ownership and operations, showcasing a diverse business acumen. Colleagues describe him as strategic, professional, and innovative, with excellent attention to detail.

Outside of his consulting work, Chander is a passionate entrepreneur with a deep interest in fashion. He co-founded a luxury leather accessories brand and is also developing ventures in sneaker customization and made-to-measure clothing, backed by a Fashion Business Essentials certificate from Parsons.

After starting his career in IT with a Computer Science degree, he transitioned into entrepreneurship by owning and operating a hotel.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Law Firm Growth
His core professional focus is on helping law firms build stronger brands, streamline operations, and drive sustainable growth through targeted marketing and strategy.
Fractional Leadership
He champions the fractional executive model, enabling businesses to access senior-level strategy and execution without the long hiring cycles and overhead of a full-time hire.
Entrepreneurial Ventures
A serial entrepreneur, he has founded companies and developed ventures across IT, hospitality (hotel ownership), SaaS, and fashion, showcasing a passion for building businesses.

Media Appearances

Chander has no verified media appearances

Work History

1-2019
Co-Founder at Relladi, LLC
2-2018
VP of Marketing And Business Development at EightZero
2018
Co-Founder | Saas Startup at Sybo.io
1-2015 - 11-2024
Co-Founder at Relaxo Inc.
2-2011 - 6-2013
Sr. Paralegal / Director of Operations and Client Relations at Law Office of Christopher J. Daniels, LLC

Education

10-2020 - 2-2023
Doctor of Law - JD Executive Track (Magna Cum Laude) from Taft Law School
1997 - 2002
Bachelor of Science - BS from George Mason University

More Information

Social Presence :

Prographics :

Exp : N/A Location : McLean, Virginia, United States Job Level : N/A Designation : Co-Founder at Relladi, LLC
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Insights For Selling To Chander

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chander is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chander

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Chander move?

  • If convinced, they can reach decisions quite fast.
  • Can Chander take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Chander

Personality Compatibility


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