Chanel M.

Initiator
DISC Type : Di

Founder at Marks Creative Studio

Los Angeles Metropolitan Area, United States

Overview

Chanel is an integrated marketing leader with over 12 years of experience in the gaming and entertainment industries, including roles at Venatus, Zynga, and Disney. She specializes in go-to-market strategy and brand partnerships, leveraging data to drive revenue growth. She holds a BA from Arizona State University and a certification in Google AI Essentials.

Her professional passion stems directly from a personal love of pop culture, which has guided her entire career path. She is deeply immersed in the gaming world, showing a strong interest in major industry players like PlayStation and Microsoft. Colleagues describe her as strategic, inclusive, and a dream collaborator.

Chanel successfully propelled 42% ARR growth at Zynga by championing first-to-market advertising initiatives.

Personality Overview

Risk-Accepting

Impact-Oriented

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Go-to-Market Strategy
A core pillar of her professional identity, mentioned in her headline and multiple job descriptions, focusing on launching gaming ad products and increasing market penetration.
Gaming Monetization
Her work focuses on creating engaging ad products and diversifying revenue streams for gaming giants like EA and Rovio, as seen in her recent social media activity.
Data-Driven Storytelling
She emphasizes using data to craft compelling sales narratives and promoted a multi-market gaming study to help brands understand player communities.

Media Appearances

Chanel has no verified media appearances

Work History

1-2025
Founder at Marks Creative Studio
7-2023 - 6-2025
Sr. Director Integrated Marketing & Account Management, North America at Venatus
2-2023 - 7-2023
Sr. Lead, Integrated & Sales Marketing at Zynga
9-2021 - 7-2023
Sales Marketing Manager at Zynga
1-2019 - 9-2021
Manager, Entertainment Brand Solutions at The Walt Disney Company

Education

2003 - 2007
BA from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Founder at Marks Creative Studio
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Insights For Selling To Chanel

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chanel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Chanel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chanel move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Chanel take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Chanel

Personality Compatibility


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