Chang Siau

Energizer
DISC Type : I

Sr Director Of Design Engineering at Micron Technology

Sunnyvale, California, United States

Overview

Chang Siau is a veteran in the non-volatile memory sector, currently serving as the Sr. Director of Design Engineering at Micron Technology. An alumnus of Iowa State University, his career showcases a clear progression in leadership, with previous director and manager roles at Western Digital and Unity Semiconductor, highlighting his deep expertise in electronic design.

He has contributed to the advancement of memory technology through significant research. He co-authored publications on low-power cross-point memory architecture and the development of a 64Mb multi-layered conductive metal oxide memory, demonstrating his specialized knowledge.

Personality Overview

Imaginative

Full Of Energy

Enthusiastic

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Non-Volatile Memory
Identifies as a "Non-Volatile Memory Veteran" and has built a career leading design engineering teams in this specific field at companies like Micron and Western Digital.
Memory Architecture
Authored technical papers on developing innovative memory solutions, including low-power cross-point and multi-layered conductive metal-oxide memory architectures.
Semiconductor Design
His career progression from design engineer to senior director at major semiconductor firms underscores a long-standing focus on advanced electronic and memory design.

Media Appearances

Chang has no verified media appearances

Work History

11-2018
Sr Director Of Design Engineering at Micron Technology
8-2011 - 11-2018
Director Electronic Design at Western Digital
4-2005 - 8-2011
Design Manager at Unity Semiconductor
7-1998 - 4-2005
Senior Design Engineer at Micron Technology

Education

1996 - 1998
Bachelor of Science from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Sunnyvale, California, United States Job Level : Senior Designation : Sr Director Of Design Engineering at Micron Technology
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Insights For Selling To Chang

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chang is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Chang

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Chang move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Chang take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Chang

Personality Compatibility


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