Charaka K.

Enigma
DISC Type : dic

Executive Chief Information Officer Business Lines at PNC

United States

Overview

Charaka is a senior technology executive at PNC with 20+ years of experience in global financial services, focusing on core banking modernization and data-driven architectures. He earned his MBA from the Richard Ivey School of Business and is described by colleagues as innovative and technically sharp.

Outside of work, Charaka is an avid runner and cyclist. He has participated in the Ride to Conquer Cancer fundraiser and has volunteered his technology skills to help a local community-based organization define and implement a sustainable IT strategy.

He was previously named IT Leader of the Year by Computer World Canada and Mobile Banker of the Year by Mobile Technology News.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Core Banking Modernization
He has a proven track record of leading multi-year core banking transformations to build resilient, compliant, and scalable digital platforms.
Customer-Centric Tech
He has spearheaded consumer-focused projects like mobile banking platforms, voice banking, and biometrics to provide exceptional customer experiences.
Engineering Culture
Co-sponsors PNC's annual Developer Day to celebrate engineering talent and innovation, and publicly supports the company's technology internship programs.

Media Appearances

Charaka has no verified media appearances

Work History

6-2024
Executive Chief Information Officer Business Lines at PNC
12-2017 - 6-2024
EVP & Chief Information Officer Retail Banking at PNC
12-2016 - 12-2017
Chief Digital Officer / Head of Digital SVP at ATB Financial
7-2010 - 7-2016
Chief Information Officer at Tangerine (Formerly ING DIRECT Canada)
1999 - 7-2010
Head of Development and PMO at Tangerine (Formerly ING DIRECT Canada)

Education

Master of Business Administration (MBA) from Richard Ivey School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : United States Job Level : Leadership Designation : Executive Chief Information Officer Business Lines at PNC
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Insights For Selling To Charaka

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charaka is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Charaka

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Charaka move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Charaka take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Charaka

Personality Compatibility


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