Charif El Haj

Enthusiast
DISC Type : i

Director of Operations at Bakheet Machinery بخيــت المعـدات

Riyadh, Saudi Arabia

Overview

With over 20 years of experience, Charif El Haj is a strategic sales leader, currently serving as the Director of Operations at Bakheet Machinery. He spearheads national commercial strategies across four regions to drive market growth and team development. He holds a Bachelor of Business Administration from ASU.

He has a keen interest in major industrial and technology corporations, such as GE and IBM, reflecting his focus on large-scale business operations and innovation.

His role is pivotal in leading sales teams for prime products, parts, and service to achieve ambitious national sales goals.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Sales Growth Strategy
He focuses on developing and implementing national commercial sales strategies aimed at significant market growth and profitability.
Customer Experience
A core part of his leadership is cultivating a customer-centric approach to enhance satisfaction and boost retention rates.
Team Leadership
He emphasizes team development and people management to foster a culture of collaborative success and achieve ambitious sales goals.

Media Appearances

Charif has no verified media appearances

Work History

10-2024
Director of Operations at Bakheet Machinery بخيــت المعـدات
7-2021 - 7-2024
Commercial Director at Alkhorayef Commercial Company
2-2017 - 6-2021
Regional Manager Parts and Service Sales CMD - CR at Zahid Tractor
3-2016 - 2-2017
Business Development Manager - Kingdom at OCS Arabia
4-2010 - 3-2016
Assistant ( Deputy ) Regional Parts and Service Sales Manager CMD - CR at Zahid Tractor

Education

Diploma of Education from Saint Mary's University
9-1992 - 9-1996
Bachelor of Business Administration - BBA from ASU

More Information

Social Presence :

Prographics :

Exp : 17 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Director of Operations at Bakheet Machinery بخيــت المعـدات
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Insights For Selling To Charif

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charif is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Charif

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Charif move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Charif take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Charif

Personality Compatibility


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