Charlene Gervais in

Charlene Gervais

Initiator · DISC type Di
Co-founder & Consultant at Bluegreen Branding
📍 Chicago, Illinois, United States

Charlene Gervais is the Co-founder of Bluegreen Branding, a consultancy specializing in brand and business strategy for B2B tech and finance companies. A University of St. Thomas MBA graduate and a certified Private Pilot, she is often described by colleagues as intelligent, committed, and a generous mentor.

Outside of her consulting work, Charlene is an avid world traveler who has visited 100 countries. A former competitive volleyball player, she has a passion for aviation and holds a private pilots license, enjoying the unique perspective of flight.

Unique fact: She once founded "Aviation Vacations, Inc. , " a company that provided flight-seeing tours across America for licensed private pilots.

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Experience
27 Years
Current Role
Co-founder & Consultant
Job Level
Leadership
Location
Chicago, Illinois, United States
Personality Overview

How Charlene shows up

Confident
Risk-Accepting
Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Charlene cares about

B2B Brand Strategy
As co-founder of Bluegreen Branding, her primary focus is on shaping brand strategy and communications for B2B technology and financial companies.
Corporate Rebranding
She frequently writes about brand architecture and managing corporate rebrands, particularly for companies navigating change after mergers or acquisitions.
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Career

Work history

11-2018
Co-founder & Consultant
Bluegreen Branding
4-2017 - 2-2018
President / contract
Twilight
4-2010 - 7-2016
President / co-owner
Avenue Marketing Strategy and Activation
3-2009 - 1-2012
President / founder
Aviation Vacations, Inc.
11-2006 - 2-2008
Senior Vice President
Haggin Marketing (acquired by Epsilon)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration - MBA
University of St. Thomas
B.S.
University of Wisconsin-Stout
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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