Charlene Gervais

Initiator
DISC Type : Di

Co-founder & Consultant at Bluegreen Branding

Chicago, Illinois, United States

Overview

Charlene Gervais is the Co-founder of Bluegreen Branding, a consultancy specializing in brand and business strategy for B2B tech and finance companies. A University of St. Thomas MBA graduate and a certified Private Pilot, she is often described by colleagues as intelligent, committed, and a generous mentor.

Outside of her consulting work, Charlene is an avid world traveler who has visited 100 countries. A former competitive volleyball player, she has a passion for aviation and holds a private pilots license, enjoying the unique perspective of flight.

Unique fact: She once founded "Aviation Vacations, Inc. , " a company that provided flight-seeing tours across America for licensed private pilots.

Personality Overview

Confident

Risk-Accepting

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

B2B Brand Strategy
As co-founder of Bluegreen Branding, her primary focus is on shaping brand strategy and communications for B2B technology and financial companies.
Corporate Rebranding
She frequently writes about brand architecture and managing corporate rebrands, particularly for companies navigating change after mergers or acquisitions.
AI in Marketing
She publicly discusses the impact of AI on product development and questions how brand strategy can keep pace with rapid technological messaging.

Media Appearances

Charlene has no verified media appearances

Work History

11-2018
Co-founder & Consultant at Bluegreen Branding
4-2017 - 2-2018
President / contract at Twilight
4-2010 - 7-2016
President / co-owner at Avenue Marketing Strategy and Activation
3-2009 - 1-2012
President / founder at Aviation Vacations, Inc.
11-2006 - 2-2008
Senior Vice President at Haggin Marketing (acquired by Epsilon)

Education

Master of Business Administration - MBA from University of St. Thomas
B.S. from University of Wisconsin-Stout

More Information

Social Presence :

Prographics :

Exp : 27 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Co-founder & Consultant at Bluegreen Branding
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Insights For Selling To Charlene

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlene is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Charlene

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Charlene move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Charlene take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Charlene

Personality Compatibility


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