Charlene Herndon

Energizer
DISC Type : I

Consultant at SPRIG Consulting

Greater Boston, United States

Overview

Charlene Herndon is a marketing consultant with 20 years of experience in the bioscience and medical device industries. Her expertise spans strategic marketing, product management, and commercial execution for companies like Cardinal Health and Medtronic. She holds a Bachelor of Science in Biology from Bucknell University and is described as competent, responsive, and dedicated.

She is passionate about supporting healthcare causes and has publicly shown support for healthcare heroes at Brigham and Womens Hospital in their fight against COVID-19.

Unique fact: In addition to her science degree, Charlene also earned minors in both Spanish and Sociology.

Personality Overview

Enthusiastic

Big Picture Person

Believer

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Medical Device Marketing
Her career at Medtronic, Cardinal Health, and Harvard Bioscience has focused on strategic marketing and product management within the medical device sector.
Global Commercialization
She has a proven track record of driving commercialization excellence, market expansion, and leading global product launches throughout her career.
Upstream Product Development
Her experience includes upstream product and market development strategies, managing product pipelines from concept to launch.

Media Appearances

Charlene has no verified media appearances

Work History

5-2018
Consultant at SPRIG Consulting
7-2017 - 5-2018
Global Portfolio Director at Cardinal Health
2-2017 - 7-2017
Global Marketing Manager at Medtronic
5-2015 - 2-2017
Senior Global Product Manager at Medtronic
4-2003 - 5-2015
Global Product Marketing Manager at Harvard Bioscience

Education

1995 - 1999
Bachelor of Science (BS) from Bucknell University
1996 - 1997
Education details unavailable from Harvard University Continuing Education Program

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston, United States Job Level : Senior Designation : Consultant at SPRIG Consulting
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Insights For Selling To Charlene

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlene is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Charlene

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charlene move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Charlene take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Charlene

Personality Compatibility


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