Charles Goodman, AIA, CCHP

Questioner
DISC Type : c

Principal at Brinkley Sargent Wiginton Architects

Dallas, Texas, United States

Overview

Charles Goodman is a Principal at Brinkley Sargent Wiginton Architects, specializing in the design of justice, public safety, and correctional projects. A University of Minnesota-Twin Cities architecture graduate, he is also a Certified Correctional Health Professional (CCHP), focusing on creating facilities that address mental and physical healthcare needs within the correctional system.

Outside of his architectural work, Charles is a retired Lieutenant Colonel from the U. S. Army, where he had a long and distinguished career. He shows a passion for philanthropic causes, particularly those aimed at alleviating hunger, which he has described as a "scourge worldwide. "

After serving for ten years as an enlisted soldier, he received a rare Direct Commission from the U. S. Congress to become an officer.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Correctional Design
He is a nationally recognized expert in the design of jails, prisons, and special needs facilities within the criminal justice system.
Correctional Healthcare
He holds a CCHP certification and focuses his business development efforts on correctional healthcare and mental healthcare projects.
Public Safety Projects
His primary role involves managing the design of current and future justice and public safety architectural projects for his firm.

Media Appearances

Brinkley Sargent Wiginton Architects Locks-In Correctional Facility Expert Bronze Star Medal Recipient Charles Goodman to Design Team. Featured in BSW Architects (brinkley-sargent-wiginton-architects.com)

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Work History

4-2017
Principal at Brinkley Sargent Wiginton Architects
6-2015 - 3-2017
Senior Associate | Senior Project Manager at Dewberry
2-2012 - 5-2015
Civic Architecture Section Leader at HDR
3-1990 - 11-2011
Partner at SchenkelShultz Architecture
6-1974 - 4-2007
LTC, EN, USA, Retired at US Army

Education

1979 - 1983
BArch from University of Minnesota
1976 - 1979
N/A from University of Wisconsin-Stout

More Information

Social Presence :

Prographics :

Exp : 51 Location : Dallas, Texas, United States Job Level : Senior Designation : Principal at Brinkley Sargent Wiginton Architects
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Charles

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Charles take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Charles

Personality Compatibility


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