Charley Belinis
Login to view DISC.Charley Belinis is a Senior Buyer for World Foods at Ocado Retail, specializing in identifying and launching products based on emerging consumer trends. An alumna of Coventry University, she uses a data-driven approach to expand offerings in categories like East Asian and Eastern European cuisine. Colleagues describe her as ambitious and committed.
Fueled by a personal passion for food, Charley aims to bring people together through shared culinary experiences. She is a proactive leader who champions a positive team culture and is dedicated to understanding the end-to-end customer journey, from sourcing products to final delivery.
Charley was instrumental in launching an authentic Korean food range on Ocado in response to a 7,500% surge in customer searches for key ingredients.
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