Charlie Appleton

Questioner
DISC Type : c

Co-Founder at Appleton-Bounds Consulting

United Kingdom

Overview

Charlie has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Charlie has no verified topics they care about

Media Appearances

Charlie has no verified media appearances

Work History

3-2025
Co-Founder at Appleton-Bounds Consulting
10-2024
Enterprise Account Executive at Lucidity
7-2024 - 10-2024
Enterprise Account Executive at CultureAI
4-2022 - 7-2024
Account Executive at CultureAI
12-2019 - 3-2022
Account Manager at Armour Communications Ltd

Education

2015 - 2016
Master’s Degree from Durham University
2012 - 2015
Bachelor’s Degree from Durham University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : Co-Founder at Appleton-Bounds Consulting
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Charlie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Charlie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Charlie

Personality Compatibility


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