Charlie Bussat

Captain
DISC Type : DS

Head of Ecosystem & Marketing at Aurora Labs

Portugal

Overview

Charlie Bussat is the Head of Ecosystem & Marketing at Aurora Labs, specializing in Web3 marketing and ecosystem growth. An active public speaker and mentor for tech accelerators, he has been involved in the blockchain space since 2017. Colleagues describe him as strategic, talented, and enthusiastic, with an MBA in Digital Marketing.

Personality Overview

Consummate Professional

Output-Driven

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Web3 Ecosystem Growth
As Head of Ecosystem at Aurora Labs, his primary focus is on expanding the network of projects and partners, a consistent theme throughout his recent career.
Blockchain Marketing
With extensive experience leading marketing at Nym, Oasis, and Aurora, he is deeply invested in effective go-to-market strategies for crypto projects.
Virtual Chains
He frequently speaks at events like Token2049 about Virtual Chains, the core technology he is currently promoting for Aurora Labs to make launching blockchains easier.

Media Appearances

Charlie has no verified media appearances

Work History

11-2024
Head of Ecosystem & Marketing at Aurora Labs
3-2024
Head of Marketing at Aurora Labs
4-2023 - 1-2024
Growth Lead at Nym Technologies SA
4-2022 - 7-2023
Marketing Manager at Oasis Protocol Foundation
10-2020 - 12-2021
Sales and Marketing Manager at Sutrix Group

Education

2016 - 2017
MBA Digital Marketing and Business in Shanghai from MBA Spécialisé Digital Marketing & Business
2015 - 2016
Journalism & Visual Media from Griffith College Dublin

More Information

Social Presence :

Prographics :

Exp : 7 Location : Portugal Job Level : Mid-senior Designation : Head of Ecosystem & Marketing at Aurora Labs
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Charlie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Charlie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Charlie

Personality Compatibility


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