Charlie Crowder

Critic
DISC Type : C

Group Account Director, Media Planning at Ledger Bennett

United Kingdom

Overview

Charlie has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Charlie has no verified topics they care about

Media Appearances

Charlie has no verified media appearances

Work History

7-2025
Group Account Director, Media Planning at Ledger Bennett
1-2024 - 7-2025
Media Director at The Marketing Practice
7-2022 - 1-2024
Account Director at The Marketing Practice
1-2022 - 7-2022
Account Director at Kingpin Communications
10-2019 - 1-2022
Senior Account Manager at Kingpin Communications

Education

2009 - 2012
BA (Hons) Business Studies with Economics from University of the West of England
2001 - 2008
Education details unavailable from Elizabeth College Guernsey

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Group Account Director, Media Planning at Ledger Bennett
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Charlie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Charlie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Charlie

Personality Compatibility


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