Charlie Granfelt

Critic
DISC Type : C

CEO at WellFish Tech

Paisley, Scotland, United Kingdom

Overview

Charlie is the CEO of Wellfish Tech, leveraging extensive international experience in commercial and strategic leadership from roles across Europe and the US. An alumnus of The London School of Economics, he has a deep background in the aquaculture industry. Colleagues describe him as leading, caring, empowering, and inspiring.

Prior to his focus on aquaculture and industrial technology, Charlie served as CEO for AIK Fotboll, a major Swedish football club.

Personality Overview

Information Seeker

Precise

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Fish Health & Welfare
His current role as CEO of Wellfish Tech is centered on providing data-driven health and welfare insights to fish farmers through continuous, non-lethal blood testing.
Aquaculture Technology
His career includes leading Skretting's Closed Aquaculture Systems division, showing a long-standing focus on advancing technologies like RAS and other alternative farming methods.
International Growth
He has a distinguished track record of leading commercial ventures and expanding business networks across numerous international markets, including Norway, France, Ireland, and the US.

Media Appearances

Charlie has no verified media appearances

Work History

3-2025
CEO at WellFish Tech
1-2024 - 3-2025
Country Manager Norway | Daglig leder at DENSIQ Group
7-2022 - 8-2023
Group Chief Commercial Officer | Managing Director Americas at Desert Control
10-2021 - 6-2022
Global Commercial and Marketing Manager, Closed Aquaculture Systems (CAS) at Skretting
12-2017 - 10-2021
General Manager at Skretting France

Education

1990 - 1994
BSc (Econ) International Relations from The London School of Economics and Political Science (LSE)
2014 - 2015
Solstrandprogrammet AFF from Norwegian School of Economics (NHH)

More Information

Social Presence :

Prographics :

Exp : 32 Location : Paisley, Scotland, United Kingdom Job Level : Leadership Designation : CEO at WellFish Tech
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Charlie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Charlie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Charlie

Personality Compatibility


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