Charlie Martyn

Energizer
DISC Type : I

Global Client Lead at VML

London, England, United Kingdom

Overview

Charlie Martyn is a Global Client Lead at VML, specializing in driving growth for global consumer brands like Unilever and IKEA. Drawing on his experience at top-tier agencies, he focuses on delivering measurable commercial impact. Colleagues describe him as intelligent, hard-working, and reliable, with a calm demeanor under pressure.

He was instrumental in securing a large-scale, high-profile project with Canon, credited to his excellent listening skills and client management approach.

Personality Overview

Imaginative

Believer

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Global Client Leadership
Leads VML's global relationships with major brands like Unilever and IKEA, focusing on delivering measurable commercial impact and growth across markets.
Agency Network Integration
Focuses on connecting the agency's global network to bring the best talent and capabilities in CX, Brand Experience, and Commerce to key clients.
Consumer Brand Growth
Specializes in developing strategies that drive growth for major global consumer brands, a consistent focus throughout his career at WPP, VML, and Wunderman Thompson.

Media Appearances

Charlie has no verified media appearances

Work History

1-2024
Global Client Lead at VML
1-2025
Key Client Lead at WPP
7-2023 - 12-2023
Global Client Lead - IKEA at Wunderman Thompson
7-2022 - 12-2023
Global Client Lead - Unilever at Wunderman Thompson
7-2021 - 6-2023
Global Client Development Director at Wunderman Thompson

Education

2005 - 2009
BA Hons 2:1 from University of Birmingham
2007 - 2008
Business from University of Vienna

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Middle Designation : Global Client Lead at VML
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Charlie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Charlie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Charlie

Personality Compatibility


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