Charlotte Bradley

Enthusiast
DISC Type : i

Chief Product Officer at Buildertrend

United States

Overview

Charlotte Bradley is the Chief Product Officer at Buildertrend, leading the companys product strategy and execution. Her expertise lies in scaling customer-centric AI and software platforms, informed by previous leadership roles at Ontra and AppFolio. She holds a B. S. in Biomechanical Engineering from Stanford and an M. S. in Biomedical Engineering from Boston University.

Drawing from her academic background, Charlotte has an interest in the intersection of science and humanity. She has pursued unique courses such as Biomechanics of Movement and Human Geography of Asia and Africa, indicating a broad intellectual curiosity beyond her direct professional scope.

Her engineering background directly informs her analytical, systems-driven approach to product leadership in the tech industry.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Customer-Centric Product
Emphasizes that her product philosophy is rooted in first understanding and solving customers' most painful problems, a key driver of her innovation approach at Buildertrend.
AI in Construction Tech
Her experience includes scaling AI platforms at previous companies, and she is currently focused on integrating AI into daily workflows to automate manual processes for builders.
Product-Led Growth
Her leadership appointment reflects Buildertrend's focus on becoming a mature, product-led company, building on her experience from her time at AppFolio.

Media Appearances

Executive leadership updates 2026 - Buildertrend. Featured in Buildertrend Press Releases

See Now

Work History

1-2026
Chief Product Officer at Buildertrend
5-2025 - 1-2026
VP, Product at Buildertrend
11-2023 - 4-2025
VP, Product at Ontra
10-2022 - 11-2023
VP Product, Platform at AppFolio, Inc.
1-2022 - 10-2022
Senior Director of Product, Common Services at AppFolio, Inc.

Education

2006 - 2010
B.S. from Stanford University
2010 - 2012
M.S. from Boston University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Leadership Designation : Chief Product Officer at Buildertrend
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Charlotte

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Charlotte take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Charlotte

Personality Compatibility


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