Charlotte Koeleman in

Charlotte Koeleman

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Partner at ANSWRD
📍 Rotterdam, South Holland, Netherlands

Charlotte Koeleman is the Managing Partner at both Somention, a leading social media agency, and Influentials, a creator marketplace. With over a decade of experience, she focuses on scaling businesses and building expert teams in digital marketing. She earned both her Bachelors and Masters degrees in Communication Science from the University of Amsterdam.

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Experience
12 Years
Current Role
Partner
Location
Rotterdam, South Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charlotte cares about

Creator Economy
Drives the growth of Influentials, a platform with over 11, 000 UGC creators and micro-influencers, and speaks publicly on the topic at events like Paris Creator Week.
UGC Brand Impact
Believes authentic content is key for brands and led the acquisition of Influentials to capitalize on the growing potential of user-generated content.
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Career

Work history

11-2025
Partner
ANSWRD
7-2025
Jury
Effie Awards Netherlands
9-2023
Partner
Influentials
1-2023
Managing Partner
Somention
11-2021 - 1-2023
Partner
Somention
In the press

Media appearances

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Education
2013 - 2014
Master of Science (MSc)
University of Amsterdam
2009 - 2013
Bachelor of Science (BSc)
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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