Charlotte Koeleman

Examiner
DISC Type : cs

Partner at ANSWRD

Rotterdam, South Holland, Netherlands

Overview

Charlotte Koeleman is the Managing Partner at both Somention, a leading social media agency, and Influentials, a creator marketplace. With over a decade of experience, she focuses on scaling businesses and building expert teams in digital marketing. She earned both her Bachelors and Masters degrees in Communication Science from the University of Amsterdam.

Personality Overview

Tough To Convince

Unexpressive

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Creator Economy
Drives the growth of Influentials, a platform with over 11, 000 UGC creators and micro-influencers, and speaks publicly on the topic at events like Paris Creator Week.
UGC Brand Impact
Believes authentic content is key for brands and led the acquisition of Influentials to capitalize on the growing potential of user-generated content.
Scaling Agencies
Has spent over a decade focused on scaling Somention and is now applying that experience to accelerate the growth of Influentials across Europe.

Media Appearances

Charlotte has no verified media appearances

Work History

11-2025
Partner at ANSWRD
7-2025
Jury at Effie Awards Netherlands
9-2023
Partner at Influentials
1-2023
Managing Partner at Somention
11-2021 - 1-2023
Partner at Somention

Education

2013 - 2014
Master of Science (MSc) from University of Amsterdam
2009 - 2013
Bachelor of Science (BSc) from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 12 Location : Rotterdam, South Holland, Netherlands Job Level : N/A Designation : Partner at ANSWRD
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Charlotte

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Charlotte take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Charlotte

Personality Compatibility


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