Charlotte Rhodes

Pioneer
DISC Type : dis

VP Marketing at Searchlight Cyber - The Dark Web Experts

Winchester, England, United Kingdom

Overview

Charlotte Rhodes is the VP of Marketing at Searchlight Cyber, where she leads go-to-market strategies for the cybersecurity firm. A graduate of Solent University, she has a proven track record of driving aggressive growth and increasing brand awareness. Colleagues describe her as pragmatic with a strong understanding of brand strategy.

Outside of her primary role, Charlotte shows a keen interest in high-level business and management theories. She follows thought leadership from respected institutions such as McKinsey & Company and the Harvard Business Review, suggesting a passion for continuous learning and strategic thinking beyond marketing.

She recently spearheaded the launch of her companys first podcast, "The Dark Dive, " which aims to demystify the dark web.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Dark Web Intelligence
Her company, Searchlight Cyber, specializes in dark web intelligence and recently won "Best Emerging Technology" for its investigation platform, Cerberus.
Cyber Risk Management
She recently announced her company's acquisition of Intangic, a pioneer in cyber risk management, highlighting a key strategic focus area.
Cybersecurity Marketing
As a hands-on marketing leader, she frequently shares company reports on threats like ransomware to educate the market and drive pipeline.

Media Appearances

Charlotte has no verified media appearances

Work History

11-2021
VP Marketing at Searchlight Cyber - The Dark Web Experts
9-2017 - 5-2021
Marketing Director at Censornet
7-2015 - 8-2017
Group Head of Marketing at MWR InfoSecurity
1-2012 - 7-2015
Marketing Manager at MWR InfoSecurity
8-2011 - 1-2012
Marketing Co-ordinator at MWR InfoSecurity

Education

2007 - 2010
2:1 from Solent University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Winchester, England, United Kingdom Job Level : Senior Designation : VP Marketing at Searchlight Cyber - The Dark Web Experts
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Charlotte

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are generally fast movers and can take quick decisions
  • Can Charlotte take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Charlotte

Personality Compatibility


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