Charlotte Selles

Commander
DISC Type : D

Adjunct Professor at Sonoma State University

San Francisco Bay Area, United States

Overview

Charlotte Selles is a luxury brand advisor, Adjunct Professor for Sonoma States Global Wine Executive MBA, and founder of Tassei, an accountability firm for high-performers. A native of France, she has held leadership roles at Robert Mondavi and managed M&A for her familys French négociant. A colleague described her as a "live wire of passion and persuasion. "

Outside of her executive roles, Charlotte focuses on personal and professional development, believing that accountability is key to achieving any goal. This philosophy is the foundation of her company, Tassei, which is the Japanese word for achievement. She is also certified in AI ethics.

Interesting fact: She orchestrated the acquisition strategy for her familys $200M French winery business, focusing on maximizing its intangible asset value.

Personality Overview

Impact-Driven

Strong-Willed

Decisive

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Luxury Wine Strategy
Her career at Robert Mondavi and current advisory work focuses on brand drift, market contraction, and positioning for luxury wineries.
Customer Retention
Emphasizes that "acquisition without retention is just expensive churn" and advises wineries on preventing collector attrition.
Leadership Development
She chairs a CEO peer advisory group, teaches an Executive MBA capstone, and founded Tassei to help high-performers build systems for success.

Media Appearances

Charlotte Selles – Faculty/Staff Profile. Featured in Wine Business Institute, Sonoma State University

See Now

Work History

12-2023
Adjunct Professor at Sonoma State University
8-2023 - 2-2024
Interim Chief Executive Officer at Prospera Women
5-2022 - 11-2022
CEO and Business Owner Peer Advisory Chair at Vistage Worldwide, Inc.
7-2021 - 6-2022
General Manager, The Robert Mondavi Winery at Constellation Brands
8-2020
Founder | CEO at Tassei

Education

1991 - 1994
Bachelor’s Degree from ISG Institut Supérieur de Gestion
2004 - 2005
Executive MBA from Golden Gate University

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Adjunct Professor at Sonoma State University
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charlotte

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They can take decisions very fast if you manage to convince them.
  • Can Charlotte take some risk or not?

  • The risks don’t matter much to them.

You And Charlotte

Personality Compatibility


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