Charlotte Selles in

Charlotte Selles

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Adjunct Professor at Sonoma State University
📍 San Francisco Bay Area, United States

Charlotte Selles is a luxury brand advisor, Adjunct Professor for Sonoma States Global Wine Executive MBA, and founder of Tassei, an accountability firm for high-performers. A native of France, she has held leadership roles at Robert Mondavi and managed M&A for her familys French négociant. A colleague described her as a "live wire of passion and persuasion. "

Outside of her executive roles, Charlotte focuses on personal and professional development, believing that accountability is key to achieving any goal. This philosophy is the foundation of her company, Tassei, which is the Japanese word for achievement. She is also certified in AI ethics.

Interesting fact: She orchestrated the acquisition strategy for her familys $200M French winery business, focusing on maximizing its intangible asset value.

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Experience
31 Years
Current Role
Adjunct Professor
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Charlotte cares about

Luxury Wine Strategy
Her career at Robert Mondavi and current advisory work focuses on brand drift, market contraction, and positioning for luxury wineries.
Customer Retention
Emphasizes that "acquisition without retention is just expensive churn" and advises wineries on preventing collector attrition.
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Career

Work history

12-2023
Adjunct Professor
Sonoma State University
8-2023 - 2-2024
Interim Chief Executive Officer
Prospera Women
5-2022 - 11-2022
CEO and Business Owner Peer Advisory Chair
Vistage Worldwide, Inc.
7-2021 - 6-2022
General Manager, The Robert Mondavi Winery
Constellation Brands
8-2020
Founder | CEO
Tassei
In the press

Media appearances

Charlotte Selles – Faculty/Staff Profile. Featured in Wine Business Institute, Sonoma State University
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Education
1991 - 1994
Bachelor’s Degree
ISG Institut Supérieur de Gestion
2004 - 2005
Executive MBA
Golden Gate University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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