Charlotte Smith in

Charlotte Smith

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eCommerce Business Manager - Total Platform - GAP at Next
📍 United Kingdom

Charlotte is an experienced eCommerce leader, currently serving as the eCommerce Business Manager for GAP at Next. Her career is built on driving digital trading and merchandising for major retail brands. She holds a BSc Hons in International Fashion Marketing from The Manchester Metropolitan University and is frequently described by colleagues as data-driven, passionate, and a great mentor.

Based on her professional history in the fashion and retail sectors, including with brands like Gap and Yours Clothing, she has a deep-seated interest in the evolution of consumer retail. Her focus on analytics and customer acquisition strategies suggests a keen eye for market trends and business development.

Charlotte has a notable talent for building and shaping eCommerce teams from the ground up, having hired for diverse roles like web analysts, photographers, and managers.

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Experience
15 Years
Current Role
eCommerce Business Manager - Total Platform - GAP
Job Level
Middle
Location
United Kingdom
Personality Overview

How Charlotte shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charlotte cares about

eCommerce Team Building
She has actively recruited for various roles, including analysts, photographers, and managers, demonstrating a focus on building comprehensive and skilled eCommerce teams.
Digital Trading
This is a core part of her professional experience, reflected in her previous senior title and current responsibilities in managing online business performance.
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Career

Work history

9-2025
eCommerce Business Manager - Total Platform - GAP
Next
8-2023 - 9-2025
Senior Digital Trading & Merchandising Manager
The Works Stores Ltd
4-2023 - 7-2023
B2B & DTC Ecommerce Manager
Lifetime Brands Europe
7-2021 - 4-2023
Ecommerce Manager (DTC)
Lifetime Brands Europe
8-2020 - 7-2021
Digital Trading Manager
Kennelpak
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2009
BSc Hons
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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