Chen Lin

Questioner
DISC Type : c

Assistant Professor of Marketing at 中欧国际工商学院

East Lansing, Michigan, United States

Overview

Chen has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Chen has no verified topics they care about

Media Appearances

Chen has no verified media appearances

Work History

5-2015
Assistant Professor of Marketing at 中欧国际工商学院
7-2012
Assistant Professor of Marketing at Eli Broad College of Business, Michigan State University

Education

2007 - 2012
Doctor of Philosophy (PhD) from Emory University - Goizueta Business School
2003 - 2007
Bachelor's degree from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 13 Location : East Lansing, Michigan, United States Job Level : Junior Designation : Assistant Professor of Marketing at 中欧国际工商学院
URL has been copied!

Insights For Selling To Chen

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chen

Personality Compatibility


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