Chengya Liang, MD, PhD, MBA

Visionary
DISC Type : Ds

Global Marketing Leader at Vector Laboratories, Inc.

San Francisco Bay Area, United States

Overview

Chengya Liang is a marketing executive in the life sciences, biotech, and diagnostics industries with a strong record in both upstream and downstream marketing. She leverages her PhD from Virginia Tech and MBA from Cornell to drive growth and build brands. Colleagues describe her as upbeat, inspirational, and result-oriented, with a rare combination of scientific and business acumen.

Personality Overview

Early Adopter

Goal-Oriented

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Precision Oncology
Her experience at Predicine and Natera focused on liquid biopsy and cfDNA testing. She recently attended a Women In Bio event on precision in cancer care.
Biotech Go-to-Market
This is a core theme in her professional headline and experience, and she advises life science startup CEOs on their commercialization strategies at BioTools Innovator.
AI in Healthcare
She has shown interest in the growing role of AI in shaping oncology's future and has posted about the intersection of AI robotics with traditional practices like Kung Fu.

Media Appearances

Chengya has no verified media appearances

Work History

2024
Global Marketing Leader at Vector Laboratories, Inc.
2023 - 2024
Sr. Director, Head of Global Marketing at Predicine
2022 - 2023
Advisor at BioTools Innovator
2021 - 12-2022
Director of Global Marketing at Standard BioTools
2019 - 2021
Director of Alliance Management/Market Development at Natera

Education

MBA from Cornell University
PhD from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Global Marketing Leader at Vector Laboratories, Inc.
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Insights For Selling To Chengya

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chengya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chengya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chengya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chengya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chengya

Personality Compatibility


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