Cheri Greenfield

Enthusiast
DISC Type : i

SVP, Chief Clinic Operations Officer at CenterWell Senior Primary Care

De Pere, Wisconsin, United States

Overview

Cheri Greenfield is the SVP and Chief Clinic Operations Officer at CenterWell, leading over 4, 000 teammates nationwide. With 35 years in healthcare, she has deep expertise in operations, population health, and AI. She holds an MBA with honors from the University of Wisconsin-Oshkosh and a PMP certification.

Outside of her executive role, Cheri is passionate about empowering women, co-chairing Humana’s Women’s Network Resource Group. She is an avid college basketball fan and has previously chaired a multi-year fundraising initiative for a local school district in Wisconsin, demonstrating her commitment to community athletics and technology.

Unique fact: Cheri serves on the board of America’s Physician Groups, a national association representing medical groups and IPAs.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Senior-focused Healthcare
Her entire career focus is on redefining and improving primary care for seniors, aiming to help them achieve their best health.
Value-Based Care
Has extensive experience launching and growing value-based primary care models to improve patient outcomes and satisfaction.
AI in Healthcare
Holds an AI certification from MIT and lists it as a key area of experience, indicating a focus on leveraging technology for innovation.

Media Appearances

Humana's CenterWell Senior Primary Care plans 6 Phoenix health centers. Featured in AZ Central (Arizona Republic)

See Now

Work History

2-2025
SVP, Chief Clinic Operations Officer at CenterWell Senior Primary Care
2-2021 - 12-2025
Divisional President at CenterWell Senior Primary Care
8-2021 - 6-2024
National Growth Leader at CenterWell Senior Primary Care
4-2017 - 12-2019
Senior Vice President, Home Care Operations at Humana
3-2015 - 3-2017
Vice President, Clinical Care Services at Humana

Education

2001 - 2004
MBA from University of Wisconsin–Oshkosh

More Information

Social Presence :

Prographics :

Exp : 32 Location : De Pere, Wisconsin, United States Job Level : Leadership Designation : SVP, Chief Clinic Operations Officer at CenterWell Senior Primary Care
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Insights For Selling To Cheri

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheri is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Cheri

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Cheri move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Cheri take some risk or not?

  • They can take some low-probability risks if needed.

You And Cheri

Personality Compatibility


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