Cheryl Fersner Gonzalez

Critic
DISC Type : C

Principal, Field Marketing at CA Technologies

Sicklerville, New Jersey, United States

Overview

Cheryl has no verified overview

Personality Overview

Negotiator

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

4-2017 - 5-2018
Principal, Field Marketing at CA Technologies
10-2016 - 3-2017
Field Marketing Manager - North NG Region at CA Technologies
7-2010 - 10-2016
Field Marketing Manager - NA Demand Generation at CA Technologies

Education

1973 - 1975
Interior Design from Drexel University
Education details unavailable from Temple University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Sicklerville, New Jersey, United States Job Level : N/A Designation : Principal, Field Marketing at CA Technologies
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cheryl

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cheryl take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cheryl

Personality Compatibility


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