Cheryl Martin

Observer
DISC Type : ci

Executive Director at Prairie City Landing

Folsom, California, United States

Overview

Cheryl Martin is a certified healthcare administrator with over 40 years of experience as an Executive Director in senior living. She holds a BSBA from Colorado Technical University and an RCFE certification. Colleagues describe her as a strong, compassionate, and ambitious professional dedicated to uplifting both residents and employees.

She is a representative in her community and at the State Capitol level, advocating for the senior care industry.

She has a notable track record of achieving deficiency-free surveys, high occupancy rates, and excellent resident satisfaction scores.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Senior Living Operations
Her entire career is focused on managing all aspects of senior living communities, including budgeting, staffing, marketing, and ensuring optimum productivity and revenue.
Staff Development
Multiple roles emphasize her experience in staff training, employee coaching, and providing support to create respected and effective teams.
Regulatory Compliance
Adept in agency regulations, she has a proven history of leading communities to achieve deficiency-free survey results.

Media Appearances

Strong Leadership Builds Strong Communities. Featured in Prairie City Landing

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Prairie City Landing - Folsom - Facebook. Featured in Facebook

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Work History

6-2020
Executive Director at Prairie City Landing
5-2019 - 6-2020
Executive Director at The Watermark by the Bay
7-2012 - 8-2019
Executive Director at Lakeside Park (Watermark Retirement Communities)
1-2011 - 7-2012
General Manager at Merrill Gardens at Manteca
11-2003 - 11-2010
General Manager at Dale Commons Assisted Living Community

Education

2004 - 2007
BSBA from Colorado Technical University
1975 - 1977
Education details unavailable from Greeley West High School

More Information

Social Presence :

Prographics :

Exp : 31 Location : Folsom, California, United States Job Level : Senior Designation : Executive Director at Prairie City Landing
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cheryl

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cheryl take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cheryl

Personality Compatibility


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