Cheryl Spence

Energizer
DISC Type : I

Manager at Automobile Club of Southern California

Irvine, California, United States

Overview

Cheryl Spence is a collaborative business professional with over a decade of marketing experience, currently serving as a Manager at the Automobile Club of Southern California. Her expertise lies in marketing operations, strategic planning, and leading cross-functional teams on large-scale projects. She holds a Bachelors of Science from San Diego State University.


Cheryl played an integral role in the team development of the "Disneyland Resort Just Got Happier" launch plan.

Personality Overview

Believer

Relationship Oriented

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Marketing Operations
Specializes in ensuring the right systems, processes, and tools are in place to support business performance and manage large-scale projects effectively.
Cross-Functional Leadership
Has extensive experience leading diverse teams, managing large projects, and fostering a collaborative environment, notably during her time at The Walt Disney Company.
Brand Management
As a former Sr. Director of Marketing, she was responsible for strategic planning, brand management, and sales support, demonstrating a deep understanding of brand development.

Media Appearances

Cheryl has no verified media appearances

Work History

1-2020
Manager at Automobile Club of Southern California
8-2019 - 1-2020
Program Manager, Travel Marketing at Automobile Club of Southern California
10-2012 - 8-2019
Sr. Director of Marketing at Silverado
6-2007 - 9-2012
Marketing Associate Manager at The Walt Disney Company
2003 - 2007
Guest Services Manager, Disney's Grand Californian Hotel and Spa at Disneyland Resort

Education

1998 - 2003
Bachelor's of Science from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Irvine, California, United States Job Level : Middle Designation : Manager at Automobile Club of Southern California
URL has been copied!

Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cheryl

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cheryl take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Cheryl

Personality Compatibility


Other Automobile Club of Southern California Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.