Cheryl Tan

Observer
DISC Type : ic

Marketing Director - SAPAC at Under Armour

Singapore

Overview

Cheryl has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

5-2025
Marketing Director - SAPAC at Under Armour
10-2024 - 5-2025
Senior Marketing Manager at Under Armour
7-2021 - 10-2024
Regional Senior Brand Manager, APAC at Hasbro
8-2018 - 7-2021
Senior Manager Brand Activation at Reebok
1-2016 - 8-2018
Senior Marketing Manager at RSH (Singapore) Pte Ltd

Education

2003 - 2005
Bachelor of Commerce from The University of Western Australia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Singapore Job Level : Mid-senior Designation : Marketing Director - SAPAC at Under Armour
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cheryl

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cheryl take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cheryl

Personality Compatibility


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