Cheryll San Juan

Questioner
DISC Type : c

Business Development Manager at EVSTART

Greater Toronto Area, Canada

Overview

Cheryll San Juan is a B2B Business Development and Sales Leader focused on driving growth in competitive markets for both startups and established organizations like EVSTART and LG Electronics. She specializes in market expansion and building go-to-market strategies, and holds an Executive Education certificate in Leadership from Harvard Kennedy School.

Cheryll has a unique professional background that bridges her experience in the hospitality media industry with her current focus on modern EV charging technology and infrastructure.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

EV Charging for Real Estate
Her recent activity focuses on providing cost-effective EV charging solutions for condos, developers, and apartment buildings, framing it as a necessary and profitable amenity.
B2B Growth Strategy
She specializes in opening new markets, building scalable go-to-market strategies, and accelerating revenue, with a track record of originating greenfield opportunities.
Hospitality Sector
Previously Director of Sales for a major hospitality media company, she maintains an active interest in the industry's leaders and their achievements.

Media Appearances

Cheryll has no verified media appearances

Work History

7-2025 - 2-2026
Business Development Manager at EVSTART
5-2021 - 4-2025
National Account Manager, Business Solutions Division at LG Electronics
10-2020 - 5-2021
Director of Business Development at Cascadia Motivation
3-2019 - 10-2020
Director of Sales at Kostuch Media Ltd.
4-2014 - 10-2020
Account Manager at Kostuch Media Ltd.

Education

Executive Education on Leadership from Harvard Kennedy School
1991 - 1995
Bachelor of Science from De La Salle University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Toronto Area, Canada Job Level : N/A Designation : Business Development Manager at EVSTART
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Insights For Selling To Cheryll

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryll is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cheryll

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheryll move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cheryll take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cheryll

Personality Compatibility


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