Chiara Steffenini

Questioner
DISC Type : c

Director of Ecommerce at ROBINSON SUPPLY | A division of B. A. Robinson Co. Ltd.

United Kingdom

Overview

Chiara is the Director of Ecommerce at Robinson Supply, bringing extensive experience in digital marketing, website development, and ROI analysis. A graduate of the University of Manitoba with a Bachelor of Commerce, she has a proven track record of leading e-commerce and marketing strategies for companies like EQ3 and Magellan Luxury Hotels.

She is a passionate and enthusiastic self-starter who thrives on building rapport and maintaining strong interpersonal relationships. Her approach is driven by a desire to connect with people and foster collaboration, leveraging creative thinking to generate momentum and drive success in her professional endeavors.

At a previous company, Chiara spearheaded an email program she developed from scratch that generated 33% year-over-year growth.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

E-commerce Growth
Her career has focused on leading e-commerce capabilities and marketing programs to drive business growth and sales at companies like ROBINSON SUPPLY and EQ3.
Omni-channel Strategy
In her current role, she works to deliver a consistent, first-class omni-channel customer experience by collaborating with wholesale and showroom teams.
Team Leadership
A core responsibility in her director-level roles involves managing, developing, and inspiring her teams through coaching, training, and performance management.

Media Appearances

Chiara has no verified media appearances

Work History

7-2025
Director of Ecommerce at ROBINSON SUPPLY | A division of B. A. Robinson Co. Ltd.
9-2021 - 6-2025
Director of Ecommerce at ROBINSON SUPPLY | A division of B. A. Robinson Co. Ltd.
1-2018 - 4-2019
General Manager at CNF Marketing
12-2016 - 1-2018
Director of Marketing at Magellan Luxury Hotels.
10-2015 - 10-2016
Director, E-Commerce at EQ3

Education

2003 - 2005
Bachelor of Commerce (Hons) from University of Manitoba
2022 - 2023
Certificate from Royal Roads University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Director of Ecommerce at ROBINSON SUPPLY | A division of B. A. Robinson Co. Ltd.
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Insights For Selling To Chiara

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chiara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chiara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chiara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chiara take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chiara

Personality Compatibility


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