Chirag Heda

Examiner
DISC Type : cs

Director - Loyalty at Flipkart

Bengaluru, Karnataka, India

Overview

Chirag Heda is the Director of Loyalty at Flipkart, focused on building premier value-first loyalty programs. With over 10 years of experience, he was part of the founding leadership team at Jupiter Money and has a strong background in product development, customer experience, and scaling consumer-tech businesses. He is an alumnus of S P Jain Institute of Management & Research.

Originally from Nagpur with roots in Rajasthan, Chirag grew up in Bangalore and considers himself a South Indian, preferring masala dosa and filter coffee. He is passionate about personal finance and helping people achieve their life goals through better savings and investment tools.

He was selected as a "Leader of Tomorrow" for the St. Gallen Symposium in Switzerland, representing India.

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Customer Loyalty Programs
As the Director of Loyalty at Flipkart, he is currently building what is described as "India’s premier value-first loyalty program".
Fintech Innovation
He was a founding leadership team member at Jupiter, where he led savings, investments, and rewards, shaping the product and go-to-market strategy from the ground up.
User-Centric Products
His career includes leading Customer Experience at both Jupiter and NestAway, demonstrating a focus on building products that resonate deeply with users.

Media Appearances

Chirag has no verified media appearances

Work History

7-2024
Director - Loyalty at Flipkart
1-2023 - 5-2024
VP & Head of Category at Jupiter
5-2021 - 1-2023
Head of Customer Experience at Jupiter
11-2019 - 5-2021
Founding Leadership Team; Lead - Savings Account & Rewards at Jupiter
7-2018 - 10-2019
VP - Head Of New Categories & CX at NestAway Technologies Pvt Ltd

Education

2011 - 2013
PGDM from S P Jain Institute of Management & Research
2006 - 2010
Bachelor of Technology (B.Tech.) from National Institute of Technology Karnataka

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director - Loyalty at Flipkart
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Insights For Selling To Chirag

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chirag is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Chirag

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Chirag move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Chirag take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Chirag

Personality Compatibility


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