Chris Annen

Commander
DISC Type : D

Division Team Leader at LG Electronics North America

Seattle, Washington, United States

Overview

Chris Annen is a seasoned executive with over 20 years of experience leading sales, marketing, and operations for major brands like LG, Hisense, and Samsung. Described as an innovative and strategically focused leader, he specializes in e-commerce, channel management, and team building, having completed an Executive Leadership course at Harvard Business School.



He co-founded Hawk & Vic, an e-commerce consulting firm that helps manufacturers grow their online marketplace business.

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

E-commerce Growth
Co-owns a consulting firm focused on e-commerce development and has managed e-commerce sales and digital marketing for major brands like Hisense and Ubique Group.
Team Leadership
Currently oversees a team of over 30 individuals at LG and is consistently praised in recommendations for his ability to invest in people and build successful teams.
B2B & D2C Strategy
His current role at LG Electronics involves managing a business with an equal split between B2B and Direct-to-Consumer (D2C) product and service offerings.

Media Appearances

Chris has no verified media appearances

Work History

2-2022
Division Team Leader at LG Electronics North America
12-2020 - 2-2022
Chief Commercial Officer (CCO) at Ubique Group
5-2020 - 4-2021
Vice President of National Sales, Consumer Electronics at Hisense USA
2-2020 - 5-2020
Sr. Director of Sales, E-Commerce at Hisense USA
7-2019
Co-Owner at Hawk & Vic

Education

Accounting and Business/Management from Orange Coast College
2008 - 2008
Executive Leadership Course from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 33 Location : Seattle, Washington, United States Job Level : Senior Designation : Division Team Leader at LG Electronics North America
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Chris take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Chris

Personality Compatibility


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