Chris Birch

Examiner
DISC Type : cs

Director at KB Packaging

Ilkeston, England, United Kingdom

Overview

Chris Birch is a long-tenured Director at KB Packaging, having been with the company since 1990. He is focused on delivering innovative, sustainable, and cost-effective packaging solutions by building strong client relationships. He leverages his extensive industry experience to help businesses streamline their packaging processes and improve operational efficiency.

Based on his interests, Chris appears to support charitable causes like the Yorkshire Air Ambulance. He also follows developments within the seafood industry, indicating a potential professional focus on the packaging needs of that specific sector.

He actively shares his expertise by creating video guides for customers on practical packaging tasks like strapping pallets and measuring boxes.

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are thorough and always follow a systematic approach.

Topics They Care About

Sustainable Packaging
Passionate about providing eco-friendly packaging solutions, such as paper tape alternatives, to help clients meet their sustainability goals and reduce environmental impact.
Packaging Automation
Focuses on providing pallet wrapping machinery, from entry-level to fully automatic systems, to help high-volume businesses increase throughput and productivity.
Cold Chain Solutions
Drove significant growth in the company's gel ice pack products, highlighting expertise in packaging for the meat, fish, cheese, and medical industries.

Media Appearances

Chris has no verified media appearances

Work History

9-1990
Director at KB Packaging

Education

1982 - 1987
Education details unavailable from Alderman White Senior School

More Information

Social Presence :

Prographics :

Exp : 35 Location : Ilkeston, England, United Kingdom Job Level : Mid-senior Designation : Director at KB Packaging
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Chris

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Chris take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Chris

Personality Compatibility


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