Senior Brand Marketing Manager at The Hershey Company
📍 Hershey, Pennsylvania, United States
Chris is a Senior Brand Marketing Manager at The Hershey Company, specializing in growing iconic consumer packaged goods brands like Kit Kat and Cadbury. He has a proven record of increasing demand and improving productivity for major portfolios. He earned his MBA from the University of Notre Dame.
He was previously the Brand Manager for Reese’s, the #1 selling candy brand in America.
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Experience
17 Years
Current Role
Senior Brand Marketing Manager
Job Level
Middle
Location
Hershey, Pennsylvania, United States
Personality Overview
How Chris shows up
Hard To Convince
Fast Follower
Persuasive & Assertive
They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.
Priorities
Topics Chris cares about
Brand Growth
Leads teams responsible for building long-term equity and delivering marketing activations for a diverse portfolio of chocolate brands, from global icons to insurgent local brands.
CPG Innovation
Has managed and developed Hershey's Better for You portfolio, including Zero Sugar and Plant-Based candy, and expresses excitement for new product launches.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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