Chris Fenton

Enigma
DISC Type : cdi

Senior Brand Marketing Manager at The Hershey Company

Hershey, Pennsylvania, United States

Overview

Chris is a Senior Brand Marketing Manager at The Hershey Company, specializing in growing iconic consumer packaged goods brands like Kit Kat and Cadbury. He has a proven record of increasing demand and improving productivity for major portfolios. He earned his MBA from the University of Notre Dame.

He was previously the Brand Manager for Reese’s, the #1 selling candy brand in America.

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Growth
Leads teams responsible for building long-term equity and delivering marketing activations for a diverse portfolio of chocolate brands, from global icons to insurgent local brands.
CPG Innovation
Has managed and developed Hershey's Better for You portfolio, including Zero Sugar and Plant-Based candy, and expresses excitement for new product launches.
Digital Engagement
Shows a keen interest in leveraging modern platforms, highlighting recent brand campaigns that utilize TikTok filters and Snapchat lenses to connect with consumers.

Media Appearances

Chris has no verified media appearances

Work History

10-2024
Senior Brand Marketing Manager at The Hershey Company
1-2024 - 1-2025
Senior Brand Manager at The Hershey Company
3-2022 - 1-2025
Reese’s Brand Manager at The Hershey Company
8-2020 - 3-2022
Assoc Marketing Manager - SGP BFY at The Hershey Company
4-2018 - 8-2020
Category Strategist - Walmart Sales Planning & Analytics at The Hershey Company

Education

2014 - 2015
Master of Business Administration (MBA) from University of Notre Dame
2005 - 2009
BS and BA from University of Colorado Boulder - Leeds School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Hershey, Pennsylvania, United States Job Level : Middle Designation : Senior Brand Marketing Manager at The Hershey Company
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chris

Personality Compatibility


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