Chris Holliman

Energizer
DISC Type : I

Product Director at MUSTO

Romsey, England, United Kingdom

Overview

Chris Holliman is the Product Director at MUSTO, leveraging extensive experience from leadership roles at Helly Hansen and Henri Lloyd. His career in high-performance sailing apparel is built on a unique academic foundation, holding a BSc in Water Sports Science from the University of Portsmouth, and a specialty in key account management.

Outside of work, Chris is a passionate offshore sailor who has competed in three Fastnet Races. He is a self-described "foodie" who appreciates quality British produce and cites his family as his biggest inspiration. He also admires the work of Sir David Attenborough.

Inspired by the book "Fastnet Force 10, " which details a terrifying storm, he went on to compete in that same demanding yacht race three times.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Technical Sailing Apparel
His entire career is dedicated to this sector, holding senior product and sales roles at leading brands MUSTO, Helly Hansen, and Henri Lloyd.
Offshore Yacht Racing
An avid sailor, he was inspired by the book "Fastnet Force 10" to compete in the challenging Fastnet Race on three separate occasions.
Product Innovation
As Product Director, he is responsible for driving the development of cutting-edge performance apparel for one of the world's leading sailing brands.

Media Appearances

Chris has no verified media appearances

Work History

9-2024
Product Director at MUSTO
4-2019 - 9-2024
Head of Product at MUSTO
7-2017 - 3-2019
UK Technical Sailing Manager at Helly Hansen
1-2013 - 7-2017
Area Sales Manager at Helly Hansen
4-2008 - 12-2012
Sales Executive at Henri Lloyd

Education

2004 - 2007
BSc (Hons) Water Sports Science from University of Portsmouth
2001 - 2003
A Level from Alton College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Romsey, England, United Kingdom Job Level : Mid-senior Designation : Product Director at MUSTO
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Chris

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Chris take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Chris

Personality Compatibility


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